After a thorough analysis of the problem and its environment in the first phase, the second phase is all about turning up solutions to solve the problem. It is a phase of producing ideas by reviewing the analytical results and by anticipating potential solutions. It is in this stage of conception that we create a wide spectrum of rough solution alternatives. The structured data of the preceding research and analysis serves as the basis for this process. The goal is to break down the superordinate solution concepts into partial solutions and to join together the details to achieve a coherent master plan.
The goals as pronounced by the project definition, frequently a bundle of complex, interwoven issues is thereunto being restructured and partitioned into main and auxiliary functions, thereby turning into a manageable affair for all instances. Once that a solution approach has been found for individual details, the detail solutions can be joined together in consideration of the previously developed conception briefing.